So, you've discovered the term “Rank and Rent,” but aren’t quite sure what it involves? In essence, it's a model where you find a local property placement that's being poorly ranked in search pages. https://www.youtube.com/watch?v=bG3cswV58ek&list=PLnX6_g845KO9IsCEH4I9RYY2vA0O_0EZf